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Trehalove™ protects texture and extends shelf life. SteviPura™ delivers clean sweetness without compromise. FusionSweet™ combines both into a single sugar-reduction system. Each product is distinct — choose the one that fits your formulation challenge.



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Sweetly Group was founded in 2010 on a straightforward premise: the food industry needed better sweetener ingredients — not just sweeter ones. We are a specialised biotechnology manufacturer, producing fermentation-derived and high-purity natural sweetener ingredients for food manufacturers, ingredient distributors, and F&B brands operating at commercial scale.
Our production facilities in Northern Ireland and São Paulo, Brazil operate under ISO/IEC 17025 accreditation and GMP certification. Every batch is traceable from substrate to finished powder. Our R&D team works directly with customer NPD functions — not just to supply an ingredient, but to help it perform in the specific context of your product and process.

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Performance depends on the application. Formulation trials establish the right dosage and functionality for each product.
Trehalove™ protects texture and locks in moisture. SteviPura™ delivers clean sweetness with no bitterness. FusionSweet™ does both at once. Each is made differently, tested differently, and used differently.
Most sweetener suppliers test occasionally. We test every batch, using HPLC — the gold standard in analytical chemistry. You get an ingredient you can trust, and a Certificate of Analysis to prove it.
Reduce sugar while maintaining the sweetness, mouthfeel and functionality consumers expect
Sweetness Meets Fortification
FusionSweet ™ is a formulation platform that brings sweetness and fortification together It can be developed with vitamins A - B complex - C - D3 and E Designed as a flexible starting point for manufacturers creating fortified food and beverages.
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Food-grade starch is converted and purified to produce functional trehalove (trehalose) for food applications.
Commercial supply partnerships with food manufacturers, pharmaceutical companies, and nutraceutical brands across Europe, Asia-Pacific, and the Americas.
A supply model designed to support R&D trials, scale-up and commercial production.
Our internal research programme focuses on next-generation bioactive sweetener systems, vitamin co-delivery stability, and functional ingredient performance under commercial processing conditions.

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Trehalove™ is our hero ingredient — a naturally occurring sugar that we produce from tapioca starch using a clean, enzyme-based process. No harsh chemicals. No GMOs. Just a pure white powder, over 98% trehalose, that works beautifully in baked goods, meat, dairy, frozen foods, and ready-made meals.
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Trehalove™ has been validated across more than 40 food matrices, from ambient bakery to frozen protein applications. The video above shows the ingredient in a commercial production context.
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Explore trehalove functionality across bakery, frozen foods, starch systems and other food applications
65% better emulsion stability. Four times longer hot-holding at 65°C. Fewer consistency complaints in foodservice.
92% aroma retention after 6 months frozen — 40% higher than the control. Trehalove™ protects volatile flavour compounds through every freeze-thaw cycle.
50% better chlorophyll stability — vibrancy held for 180 days. 85% less browning. Three times longer display life in prepared salads.
78% less starch retrogradation over 96 hours refrigerated. 62% less surface leaching during cooking — better texture, less waste.
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SteviPura™ is our 98.6%+ Reb M ingredient — verified by HPLC on every batch. 200–350× sweeter than sucrose. Effective at just 0.02–0.04% in beverages. Heat-stable to 200°C. No masking agents. No compromises.
Stevia has 40+ glycosides. Most use Reb A — bitter at scale. Reb M is rarer, under 1% of the leaf, and the only one that truly tastes like sugar. Clean onset. No delay. No bitterness.
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Reb M offers a clean sweetness profile, making it a strong option for advanced sugar-reduction formulations.
Reb M doesn't do that. It's the rarest glycoside in the stevia leaf — less than 1% of the plant — and the only one that tastes genuinely like sugar from start to finish. No correction needed. No masking agents. Just clean sweetness.
SteviPura™ is effective across a wide range of food and beverage categories. The following outlines typical usage contexts, recommended application ranges, and category-specific performance notes.
Zero-sugar carbonated drinks, functional waters, sports drinks, cold brew coffee, and RTD teas. Effective at 0.02–0.04% inclusion — significantly lower than bulk sweeteners. Heat-stable through hot-fill processing. Compatible with citric acid and natural flavour systems.
Low-sugar yogurts, ice creams, protein shakes, and flavoured milks. SteviPura™ is compatible with dairy protein systems and does not interfere with fermentation cultures. When combined with Trehalove™, it supports complete sugar reduction in dairy without texture compromise.
Heat-stable to 200°C — maintains sweetness profile through oven baking, extrusion, and hot-fill processing. Suitable for cookies, granola bars, protein snacks, and better-for-you cereal formulations. Does not contribute to Maillard browning at standard inclusion levels.
Food-grade purity makes SteviPura™ suitable for toothpaste, mouthwash, lip balm, and edible cosmetic applications. Its antimicrobial properties provide additional functional value in oral care formulations. Available in liquid concentrate format for ease of incorporation.
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FusionSweet™ solves this in one addition. Trehalove™ trehalose handles moisture and texture. SteviPura™ Reb M delivers clean sweetness at low levels. Beet Raw sugar provides the bulk and mouthfeel. Together: up to 50% sucrose replacement, without the complexity.
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Trehalose. Stevia leaf extract. Beet sugar. All three components are clean-label declarable. No E-numbers, no synthetic additives, nothing that needs explaining on pack.
A flexible formulation platform for developing foods with less conventional sugar.
Products stay fresher for longer — not because we added a preservative, but because trehalose binds moisture at the molecular level. Less staling. Less oxidation. Less waste. Proven in accelerated ageing studies against sucrose-only controls.
FusionSweet™ replaces multiple additives in a single ingredient. When procurement teams run the full cost comparison — sweetener plus masking agents plus bulking agents — FusionSweet™ typically comes out ahead. Better formulation economics, not just better formulation performance.


Trehalose's unique hydrogen-bonding capacity retains water at the molecular level — extending freshness 2–3× beyond sucrose-based formulations.
Controlled Maillard kinetics deliver consistent golden-brown colour and complex flavour development — without the risk of over-caramelisation.
Vitrification mechanism maintains structural integrity through unlimited freeze-thaw cycles. No ice crystal damage. No texture loss.
Replace artificial humectants, preservatives, and stabilizers with one natural ingredient. FusionSweet™ does it all.
Full molecular integrity maintained to 177°C (350°F). Precise Maillard reaction control. Consistent results, every batch.
Polysaccharide hydrogen-bonding prevents moisture migration and staling. Products stay fresher, longer — naturally.
Water activity modulation and antioxidant stabilization inhibit retrogradation and microbial growth — preserving texture, flavour, and freshness.
Controlled browning kinetics deliver the ideal golden crust and complex flavour profile that consumers expect from premium baked goods.
Vitamins are fragile. Heat, pH, light, and packaging all affect how much survives to the shelf. We help you validate retention so what's on the label is what's in the product.

Structural carrier, moisture control, clean background sweetness
Co-processed for homogeneous vitamins, lot-to-lot consistent delivery
Clean, bitterness-free sweetness optimization at 30–50% sugar reduction
Explore sugar reduction while balancing sweetness, body, texture and freezing performance.
FusionSweet™ reduces free water in the mix, which means smaller ice crystals form during freezing. Smaller crystals mean a creamier, less grainy texture — one that stays that way through freeze-thaw cycles.
The Trehalove component forms a stable amorphous structure that slows melting at room temperature. In side-by-side consumer tests, FusionSweet™ ice cream outlasted sucrose-only controls — less mess, better experience.
FusionSweet™ keeps firmness and density consistent from the first scoop to the last. For premium and artisan formats where texture is part of the brand promise, that consistency matters.
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What Typically Comes Off the Ingredient List

Most sugar-reduction projects add complexity. FusionSweet™ does the opposite — one ingredient handles sweetness, bulk, moisture, and flavour stability, so several others come off the list.
Acesulfame-K and sucralose come off the list. FusionSweet™ delivers the same sweetness intensity with ingredients your customers can actually read on the label.
No bitterness means no bitterness blockers. The Reb M in FusionSweet™ doesn't produce the off-notes that typically need masking — so you don't need to mask them.
Maltodextrin in beverage powders can be reduced or removed. The trehalose and beet sugar components provide the body and mouthfeel that high-intensity sweeteners leave behind.
Anti-stick and oiling steps in confectionery are minimised. Trehalose's moisture-management properties reduce surface stickiness naturally — no additional processing aids required.
Average reduction in specialty additive inventory
Shorter ingredient lists. Simpler procurement, checking and testing. Less reliance on additional additives. Fusion Sweet™ helps you create a finished product that can command a premium price, while FusionSweet itself is priced close to the sugar you already use.
A balance of performance and value.
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Test the system in your own formulation. Establish dosage, sensory performance and functionality before scale-up.

"After switching to Trehalove™ as our moisture-retention system, our grain loaf bread ambient shelf life extended from 14 to 21 days without any change to our clean-label declaration. Our retail buyer feedback has been exceptional." — Senior NPD Manager, European Bakery Group
"We had tried four different stevia grades before SteviPura™. The Reb M purity made the difference — our zero-sugar sports drink finally tastes like the premium product our brand position demands." — Head of Formulation, Asia-Pacific Beverage Manufacturer
"Achieving 30% sugar reduction in our Dark Chocolate range without losing mouthfeel or texture was something we believed was years away. FusionSweet™ delivered it in a single reformulation cycle." — VP Innovation, Global Confectionery Brand
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Most ingredient suppliers send you a spec sheet and wish you luck. We do things differently. When you build a product with Sweetly Group ingredients, we treat your launch as our launch — and we put real resources behind it, at no extra cost.
We write and distribute your launch press release to major food and beverage trade publications — your story, backed by our credentials.
Platform-ready visuals for LinkedIn, Instagram, and Facebook — brand-aligned and built to perform.
Science-backed copy, infographics, and visuals — ready for your website, buyers, and B2B decks.
Tailored formulations, built with your team. Your IP, royalty-free. Always.
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Built for Food Innovation We respond to all qualified commercial enquiries within one business day. Sample requests for qualified manufacturers are processed within 5–7 business days with full documentation packages included.
📧 Technical Sales:
📞 Commercial Partnerships: partners@sweetly.group Phone: +44 (0)203 374 1278
🌐 General Enquiries: info@sweetly.group
Our friendly team is ready to assist you. Contact us on weekdays between 10:00 AM and 5:00 PM for any enquiries or support needs.
Call us at +44 (UK) 20 3740 1278
Meet our R&D experts face-to-face. We'll walk you through Sweetly solutions in action, answer your formulation questions, and build a custom solution plan.
Choose a time that works for you.
Send us a message about your technical needs. Our specialists will design a custom sweetener integration plan tailored to your product and production goals.

Sweetly (U.K.) Unit 13 Lower Road - City Business Centre - London City - United Kingdom SE16 2XB
Sweetly (Europe) Unit 331 Moat House, 54 Bloomfield Avenue - Belfast City, Northern Ireland BT5 5AD
Sweetly Group — Manufacturing Plant - Parque Industrial - Campinas – São Paulo, 13097-160 Avenida Cambacicas, 520, Brazil
Performance depends on formulation, dosage and processing conditions. Validate technical, nutritional and regulatory requirements in the finished application.
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